The school year is on the horizon once again, and now is the time to remind your patients who are parents of the importance of bringing in their children for a standard annual eye exam. In the ‘don’t fix what …
EDUCATING YOUR PATIENTS: EYE EXAMS
If you search your patient database today, would you find patients that haven’t been in to see you for two, three, four or more years? You know what that means for their eye health, but it’s quite possible your patients …
YOU DON’T HAVE TO TAKE LOW VALUE VISION PLANS, AND NEITHER DOES YOUR PATIENT
You’ve experienced it for as long as you’ve had loyal patients, but it’s happening more and more everyday. A patient who you’ve had for years comes in to ask if you accept the new insurance plan that their company just …
My Experience with IECP and VCD Labs
by Dr. Jacque Young About 10 years ago, a group of Iowa OD’s formed the Iowa Eye Care Alliance (IECA) to help preserve independent optometry in our state. Over the years, more and more of our labs allies were bought …
ELEVATE – Patient Psyche
You look into their eyes, but you just don’t know what they could be thinking. You know that online glasses never fit right, that patients never order the right lenses for their condition, and they aren’t even saving that much …
ELEVATE SERIES: STOP THE WALK pt. 3/3
There are as many ways to approach pricing as there are possible prices for your products. Some systems can make it very quick, but end up leaving money on the table, or you can end up spending a huge amount …
APPLE’S NIGHT SHIFT VS. VITARIS LENSES
Does the new Night Shift technology offered by Apple significantly effect blue light over-exposure? by Matthew Clagg In the wake of recent research about the effects of overexposure to blue light and the disruption it causes to circadian rhythm and …
ELEVATE SERIES: STOP THE WALK pt. 2/3
by Josh Primm In part 1 of our Stop the Walk series, we addressed the challenge independent optometrists have with capture rate on materials sales. The trend toward retail and online optical has been building momentum for a number of …
Stop the Walk – ELEVATE Series
IECP is excited to announce the launch of our ELEVATE business development series. In this, our first piece in the series, we present strategies to increase material sales for your office. Join our newsletter to stay updated. Let’s face it. Independent …
Stop Walkouts with VCD Labs
It’s no secret – retail chains and online optical shops are a formidable threat to your practice. While your devotion and dedication to your patients has earned their loyalty, the constant advertising and low-end pricing of these companies is pushing …