WE ARE INDEPENDENT OPTOMETRISTS
WE EXIST TO HALT THE TAKEOVER OF CORPORATE OPTOMETRY
IECP is the founding organization that has grown into VCD and VCD Labs. We are driven by one thing: positive patient health outcomes. We believe the best way to achieve that is to support independents with freedom of choice and fair business practices that open up opportunities rather than restrictions on how to practice.
WHY DO WE DO IT?
Over the last forty years we have seen a thriving industry become consumed by massive conglomeration that are inflating prices and gutting doctor’s abilities to care for patients. We believe that your eye doctor should be your doctor for life, providing not just a pair of glasses but true health care; and we want to do everything we can to empower that.
Are you tired of looking up at your competition? Reach beyond the giants by joining the network of independents.
VISION CARE DIRECT
The core mission of Vision Care Direct is to provide the support structures ODs need to keep optometry independent. Managed by doctors who watched the optometry industry shift over the last forty years from a truly independent practice to one controlled by a small number of corporations that own abusive vision plans, multiple major retail outlets, and multiple labs.
VCD Labs was created to even the playing field. Lenses and frames are artificially expensive. VCD Labs is your direct access to the highest quality materials and complete eyewear at fair prices, with no stockholders and millionaire CEO’s standing in your way. You pay what’s fair, and charge what you want to patients, enabling you to provide the best care and run a profitable practice.
Working Together For Better Patient Care